BrandVantage
Brand Vantage
- Vantage (new design Menthol) KS-20-S - USA
- Vantage (new design Menthol) L-20-S - USA
- Vantage (new design Milds) KS-20-S - Canada
- Vantage (new design Ultra Lights) KS-20-H - USA
- Vantage (new design Ultra Lights) KS-20-S - USA
- Vantage (new design Ultra Lights) L-20-H - USA
- Vantage (new design with horizontal lines) (Filters) KS-20-H (blue and red) - Germany and USA
- Vantage (new design with horizontal lines) (Lights) KS-20-H - USA
- Vantage (new design with horizontal lines) (Lights) KS-20-S - USA
- Vantage (new design with horizontal lines) (Lights) L-20-H - USA
- Vantage (new design with horizontal lines) (Menthol Light) KS-25-B - Canada
- Vantage (new design with horizontal lines) (Menthol) KS-20-S - USA
- Vantage (new design with horizontal lines) (Menthol) L-20-S - USA
- Vantage (new design with horizontal lines) (Ultra Lights) KS-20-S - USA
- Vantage (new design with horizontal lines) (Ultra Lights) L-20-S - USA
- Vantage (new design with horizontal lines) KS-20-S - USA
- Vantage (new design with horizontal lines) KS-25-B - Canada
- Vantage (new design with horizontal lines) L-20-S - USA
- Vantage (new design with 'V'-line) (1 Ultra Light) KS-25-B - Canada
- Vantage (new design with 'V'-line) (12 Select) KS-25-B - Canada
- Vantage (new design with 'V'-line) (5 Light) KS-20-H - Canada
- Vantage (new design with 'V'-line) (5 Light) KS-25-B - Canada
- Vantage (new design with 'V'-line) (5 Menthol Light) KS-25-B - Canada
- Vantage (new design with 'V'-line) (9 Filter) KS-20-H - Canada
- Vantage (new design with 'V'-line) (9 Filter) KS-25-B - Canada
- Vantage (new design) KS-20-H - USA
- Vantage (new design) KS-20-S - USA
- Vantage (new design) L-20-S - USA
- Vantage (old design with dark square) (Ultra Lights) KS-20-S - USA
- Vantage (old design with dark square) (Ultra Lights) L-20-S - USA
- Vantage (old design with light square) (Ultra Lights Menthol) KS-10-S - USA
- Vantage (old design with light square) (Ultra Lights Menthol) KS-20-S - USA
- Vantage (old design with light square) (Ultra Lights Menthol) L-20-S - USA
- Vantage (old design with light square) (Ultra Lights) KS-20-S - USA
- Vantage (old design with light square) (Ultra Lights) L-10-S - USA
- Vantage (old design with light square) (Ultra Lights) L-20-S - USA
- Vantage (old design) (Menthol) ('Menthol' in the middle from above) KS-20-S - USA
- Vantage (old design) (Menthol) ('Menthol' in the middle from below) KS-20-S (dark-green big ring) - USA
- Vantage (old design) (Menthol) ('Menthol' in the middle from below) L-20-S - USA
- Vantage (old design) (Menthol) ('Menthol' in the right from below) KS-12-S - USA
- Vantage (old design) (Menthol) ('Menthol' in the right from below) KS-20-S - USA
- Vantage (old design) KS-20-H - USA
- Vantage (old design) KS-20-S - USA
- Vantage (old design) KS-4-H - USA
- Vantage (old design) L-20-S (ring in the left) - USA
- Vantage (old design) L-20-S - USA
- Vantage Menthol Lights (old design) KS-25-B - Canada
For the second year running, RJR-Macdonald is using women celebrities to push its second-leading brand, Vantage cigarettes.
The first Vantage Women of Originality Awards were presented to four Canadian women on May 7, 1998. A second round is set for June 1999.
The 1998 winners were: singer-songwriter Jann Arden, fashion entertainer Jeanne Beker, figure skating choreographer Sandra Bezic and comedian Mary Walsh.
In return for accepting these awards, the award-winning women receive a profile in a major women's magazine, and a donation of $5,000 to a woman's charity of their choice. Other benefits are not disclosed.
The benefits to the tobacco company are more obvious. This promotion is a way for Vantage to escape restrictions on tobacco advertising, including restrictions on celebrity endorsements.
This year's advertisements are accompanied by a response form, which asks readers for their opinions on what originality means to them. It invites respondents to answer 'yes' or 'no' to statements like "I have a way about me that is all my own," or "I think of myself as being a creative person" and to mail the results to RJR's marketing division, along with information about their age and income. -- Not surprisingly, names and addresses are also collected.
With a new launch and new brands, RJR is re-profiling its Vantage cigarettes in the low-tar market for the second time in five years
The Vantage brand family has less than one half percentage share of the Canadian cigarette market, compared with RJR-'s leading Export A family (11% market share).
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