BrandFrontier
From Cigarettes Pedia
Brand Frontier
- Frontier (Lights Charcoal Filter) KS-20-H - Japan
- Frontier (Lights Charcoal Filter) KS-20-S - Japan
- Frontier (Lights Charcoal Filter) L-20-H - Japan
- Frontier (Menthol Slims) L-20-H - Japan
- Frontier (Menthol) KS-20-H (design 1) - Japan
- Frontier (Menthol) KS-20-H (design 2) - Japan
The catalyst for PM's launch of NEXT was rapidly increasing sales of FRONTIER Lights which, having doubled volume to just over 2bn in 1992, was an target to triple its sales to 6bn in 1993. FRONTIER Lights' performance was boosted by the introduction at the end of 1992 of a new box format (previously soft cup) and pack design.
