BrandBelmont
Brand Belmont
- Belmont Non-Filter (Brazilian version 1) S-20-S - Brazil
- Belmont Filtro de Luxo (Brazilian version 2a) KS-20-S - Brazil
- Belmont King Size Filtro (Brazilian version 2b) KS-20-S - Brazil
- Belmont Suave (Brazilian version 2) KS-20-S - Brazil
- Belmont Suave (Brazilian version 2) KS-20-S - Brazil
- Belmont Suave (Brazilian version 3) L-20-S - Brazil
- Belmont Filter (Brazilian version 4) KS-20-H - Brazil
- Belmont Filter (Brazilian version 4) KS-20-S - Brazil
- Belmont Filter (Brazilian version 4) KS-20-S - Brazil
- Belmont Filter (Brazilian version 4) L-20-S - Brazil
- Belmont Milds [Charcoal Filter] (Canadian version 1b) KS-20-H - Canada
- Belmont Milds [Charcoal Filter] S-20-B - Canada
- Belmont Milds [Charcoal Filter] (Canadian version 1b) KS-20-H - Canada
- Belmont Milds [Charcoal Filter] (Canadian version 1b) KS-20-H - Canada
- Belmont Filtro (Chilean version 1) KS-20-S - Chile
- Belmont Filter (Chilean version 2) KS-10-S - Chile
- Belmont Filter (Chilean version 2) KS-20-H - Chile
- Belmont Filter (Chilean version 2) KS-20-S - Chile
- Belmont Filter (Chilean version 2) L-20-S - Chile
- Belmont Lights (Chilean version 2) KS-20-H - Chile
- Belmont Lights (Chilean version 2) L-20-S - Chile
- Belmont Filter (Chilean version 3) KS-10-S - Chile
- Belmont Filter (Chilean version 3) KS-20-H - Chile
- Belmont Filter (Chilean version 3) KS-20-S - Chile
- Belmont Filter (Chilean version 3a--Contest pack) KS-20-S - Chile
- Belmont Filter (Chilean version 3) L-20-S - Chile
- Belmont Lights (Chilean version 3) KS-20-H - Chile
- Belmont Lights (Chilean version 3) KS-20-S - Chile
- Belmont Lights (Chilean version 3a--Contest pack) KS-20-S - Chile
- Belmont Lights (Chilean version 3) L-20-S - Chile
- Belmont Red [Full Flavour] (Chilean version 4) KS-10-S - Chile
- Belmont Red [Full Flavour] (Chilean version 4) KS-20-H - Chile
- Belmont Red [Full Flavour] (Chilean version 4) KS-20-S - Chile
- Belmont Blue [Milds] (Chilean version 4) KS-10-H - Chile
- Belmont Blue [Milds] (Chilean version 4) KS-20-H - Chile
- Belmont Lights (Chilean version 4) KS-10-S - Chile
- Belmont Lights (Chilean version 4) KS-20-H - Chile
- Belmont Lights (Chilean version 4) KS-20-H - Chile
- Belmont Lights (Chilean version 4a) KS-20-H - Chile
- Belmont Ultra Lights (Chilean version 4) KS-20-H - Chile
- Belmont (chilean version) (with wavy top) (Lights Doble Filtro) KS-20-H - Colombia and Venezuela
- Belmont (chilean version) (with wavy top) (Extra Suave Doble Filtro) KS-20-H - Colombia and Venezuela
- Belmont (chilean version) (with wavy bottom) (Lights Menthol) KS-20-H - Costa Rica
- Belmont (chilean version) (with wavy top) (King Size Comparte Su Suavidad) KS-10-H - Dominican Republic
- Belmont (chilean version) (with wavy top) (King Size Comparte Su Suavidad) KS-20-H - Dominican Republic
- Belmont (chilean version) (with wavy top) (Menthol Comparte Su Suavidad) KS-20-H - Dominican Republic
- Belmont (chilean version) (with wavy top) (Suave Comparte Su Suavidad) KS-10-H - Dominican Republic
- Belmont (chilean version) (with wavy top) (Suave Comparte Su Suavidad) KS-20-H - Dominican Republic
- Belmont (chilean version) (with wavy top) (Menthol La Marka Suave) L-20-H (green and white) - Honduras
- Belmont (chilean version) (with wavy top) (Milds La Marka Suave) L-20-H (blue and white) - Honduras
- Belmont (chilean version) (with wavy top) (Lights La Marka Suave) KS-10-H (blue and white) - Honduras
- Belmont (chilean version) (with wavy top) (Lights La Marka Suave) L-20-H (blue and white) - Honduras
- Belmont (chilean version) (with wavy top) (Lights Menthol La Marka Suave) KS-20-H (green and white) - Honduras
- Belmont (chilean version) (with wavy bottom) (Lights) KS-20-H (bottom with lines) - Venezuela
- Belmont (chilean version) (with wavy bottom) (Extra Suave Doble Filtro Caja Dura) S-20-H - Venezuela
- Belmont (chilean version) (with wavy top) (Extra Suave Doble Filtro) KS-10-H (white and blue) - Venezuela
- Belmont (chilean version) (with wavy bottom) (Extra Suave Doble Filtro Largos) KS-10-H - Venezuela
- Belmont (chilean version) (with wavy bottom) (Extra Suave Doble Filtro Largos) KS-20-H - Venezuela
- Belmont (chilean version) (with wavy bottom) (Extra Suave Doble Filtro) S-10-S - Venezuela
- Belmont (chilean version) (with wavy bottom) (Extra Suave Doble Filtro) S-20-S - Venezuela
- Belmont (chilean version) (with wavy top) Empague De Coleccion (King Size) KS-20-H (picture 1) - Honduras
- Belmont (chilean version) (with wavy top) Empague De Coleccion (King Size) KS-20-H (picture 2) - Honduras
- Belmont (chilean version) (with wavy top) Empague De Coleccion (Lights) KS-20-H (picture 3) - Honduras
- Belmont (chilean version) (with wavy top) Empague De Coleccion (Lights) KS-20-H (picture 4) - Honduras
- Belmont (chilean version) (with wavy top) Empague De Coleccion (Lights) KS-20-H (picture 5) - Honduras
- Belmont (chilean version) (with wavy top) Empague De Coleccion (Lights Menthol) KS-20-H (picture 6) - Honduras
- Belmont (chilean version) (with wavy top) Empague De Coleccion (Lights Menthol) KS-20-H (picture 7) - Honduras
- Belmont (chilean version) (with wavy top) Empague De Coleccion (Lights Menthol) KS-20-H (picture 8) - Honduras
- Belmont (egyptian version) (Extra Lights) KS-20-H - Egypt
- Belmont (egyptian version) KS-20-H - Egypt
- Belmont (egyptian version) KS-20-S - Egypt
- Belmont (egyptian version) L-20-S - Egypt
- Belmont (finnish version) (2000 Menthol) KS-20-H - Finland
- Belmont (finnish version) (2000) KS-20-H - Finland
- Belmont (finnish version) (Extra Mild) KS-20-H - Finland
- Belmont (finnish version) (Extra Suave Menthol) KS-20-H - Ecuador
- Belmont (finnish version) (Extra Suave) KS-10-H - Ecuador
- Belmont (finnish version) (Extra Suave) KS-20-H - Ecuador
- Belmont (finnish version) (Extra) KS-20-H - Finland
- Belmont (finnish version) (Filter) KS-20-H - Finland
- Belmont (finnish version) (Full Flavor) KS-20-H - Finland
- Belmont (finnish version) (Menthol) KS-20-H - Finland
- Belmont (finnish version) (Multifilter) KS-20-H - Finland
- Belmont (finnish version) (Ultra) KS-20-H - Finland
- Belmont (honduranian version) (Extra Suave Mentolado) KS-20-H - Honduras
- Belmont (honduranian version) (Extra Suave) KS-20-H - Honduras
- Belmont (honduranian version) (Filtros) KS-20-S - Honduras
- Belmont (honduranian version) KS-20-H - Honduras
- Belmont (israeli version) KS-20-H - Palestine (Israel)
- Belmont (mexican version) (Extra) S-20-S (white) - Mexico
- Belmont (mexican version) (Tabacos Virginia Question) S-20-S (red) - Mexico
- Belmont (venezuelan version) (Extra Suave Largor) KS-20-H - Venezuela
- Belmont (venezuelan version) (Extra Suave Lights) KS-20-H - Venezuela
- Belmont (venezuelan version) (Extra Suave) KS-20-H - Venezuela
- Belmont (venezuelan version) (Extra Suave) S-10-S - Venezuela
- Belmont (venezuelan version) (Extra Suave) S-20-S - Venezuela
In 1990, before the introduction of the TAP Act, PML launched a new (unsuccessful) brand, Belmont, to compete with Rothmans� Winfield, and "to ensure a balanced aggressive portfolio entering the print ban era". Belmont�s launch plan was classic integrated marketing, combining OOH, press inserts, POS, distribution, aggressive direct marketing by mail to Winfield smokers, and premiums in convenience retail outlets as incentives for both retailers and customers. Thirty hostesses in hotels and clubs offered samples and trade-ups (a free pack of Belmont cigarettes for smokers in exchange for the pack of competitor brand being smoked), playing "a critical role within the tactical mix in gaining trial amongst targeted opposition smokers, building awareness and creating word of mouth communication".
The reports were faxed directly to BAT (UK and Exports) in Woking in Britain and to Biggott, the Venezuela-based manufacturer of Belmont cigarettes, the main smuggled brand.
The company signed a "consignment agreement" with Romar over their huge stocks, stipulating that the Belmont cigarettes remained BAT's property, until they had been disposed off in Maicao and a "depletion report" had been sent to Geneva.
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