BrandPhilip Morris
History
Philip Morris English Blend was introduced as a non-filter, regular-size (70 mm) brand in 1933 by Philip Morris U.S.A.. To advertise the brand, Philip Morris hired 3-foot, 11-inch tall bellboy Johnny Roventini (1910 - 1998) as their pitchman; through the 1950s on radio, television, and in print advertisements, Johnny would shout out the famous slogan: ”Call for Philip Morris!” Also known as Johnny Philip Morris, Roventini essentially became a living trade mark.
The name of Philip Morris English Blend was changed to Philip Morris Special Blend in 1948. In the 1950s, the brand was the sponsor of C.B.S. television’s ”I Love Lucy” show; when it was originally broadcast, the show’s credits would run over a package of Philip Morris cigarettes. When ”I Love Lucy” was packaged for syndication, images of Philip Morris were replaced with the now-familiar heart seen in the end-credits, though the original images have been restored for D.V.D. box-sets of the series.
Philip Morris King Size (non-filter; later re-named Commanders) was introduced in 1953, while the brown packaging of Philip Morris was first changed in 1955.
Philip Morris cigarettes are produced in Germany , Switzerland and USA,France and Holland ,Italy , Japan , Argentina , Greece, Uruguay, Canada, king size (85 mm), short (70 mm) or long (100 mm), soft or hard pack, wide flat hard box , 2, 4, 9, 10 or 20 cigarettes in a pack.
Cigarette Packs
- Philip Morris (design 1) (English Blend) S-20-S - USA
- Philip Morris (design 1) (English Blend) S-9-B - Canada
- Philip Morris (design 1) (Filter) KS-4-H - USA
- Philip Morris (design 1) (Menthol) KS-20-H (plastic box) - USA
- Philip Morris (design 1) (Multifilter) KS-20-H (plastic box) - USA
- Philip Morris (design 1) (Special Blend) KS-20-S (brown) - USA
- Philip Morris (design 1) (Special Blend) KS-20-S (gold) - USA
- Philip Morris (design 1) (Special Blend) KS-4-H (brown) - USA
- Philip Morris (design 1) (Special Blend) S-20-S (brown) - USA
- Philip Morris (design 2) (International) (Menthol) L-20-H (green) - USA
- Philip Morris (design 2) (International) KS-20-B (dark blue) - Question
- Philip Morris (design 2) (International) L-20-H (red) - USA
- Philip Morris (design 3) 'Call for Philip Morris' S-2-H - USA
- Philip Morris (design 3) 'Call for Philip Morris' S-4-H - USA
- Philip Morris (design 4) (Park Avenue Menthol) L-20-H - USA
- Philip Morris (design 4) (Park Avenue Menthol) L-20-S - USA
- Philip Morris (design 4) (Park Avenue) KS-20-H - USA
- Philip Morris (design 5) (Commander) KS-20-S - USA
- Philip Morris (design 5) (Lights) KS-10-H - Uruguay
- Philip Morris (design 5) (Lights) KS-20-H - Uruguay
- Philip Morris (design 5) (Milds) KS-20-H - Argentina and USA
- Philip Morris (design 5) (Milds) KS-20-S - Argentina and USA
- Philip Morris (design 5) KS-10-H - Argentina and USA
- Philip Morris (design 5) KS-20-H (old design) - USA
- Philip Morris (design 5) KS-20-H - Argentina and USA
- Philip Morris (design 5) KS-20-S - Argentina and USA
- Philip Morris (design 5) S-20-S (old design) - USA
- Philip Morris (design 5) S-20-S - USA
- Philip Morris (design 6) (American Blend) KS-20-H (white and blue) - Greece and Germany and Switzerland
- Philip Morris (design 6) (American Blend) KS-20-H (white and brown) - Italy and Switzerland
- Philip Morris (design 6) (American Blend) L-20-H (white and blue) - Italy and Switzerland
- Philip Morris (design 6) (Blue American Lights) KS-20-H - Germany and Switzerland
- Philip Morris (design 6) (Extra Lights American Blend) KS-20-H - Switzerland and USA
- Philip Morris (design 6) (Extra Lights American Blend) L-20-H - Switzerland and USA
- Philip Morris (design 6) (Extra Lights 3) KS-20-H - Japan and USA
- Philip Morris (design 6) (Extra Lights 3) L-20-H - Japan and USA
- Philip Morris (design 6) (Lights American Blend) KS-20-H (white and red) - France and USA
- Philip Morris (design 6) (Lights American Blend) KS-20-H (yellow) - Switzerland and Holland
- Philip Morris (design 6) (Lights American Blend) L-20-H (white and red) - France and USA
- Philip Morris (design 6) (Lights) KS-20-H (yellow) - Greece and Germany and Switzerland
- Philip Morris (design 6) (Lights) L-20-H (white and red) - Germany and USA
- Philip Morris (design 6) (One 1 American Blend) KS-20-H - Switzerland and USA
- Philip Morris (design 6) (One 1 American Blend) L-20-H - Germany and USA
- Philip Morris (design 6) (One 1 Charcoal Filter) L-20-H - Japan and USA
- Philip Morris (design 6) (One 1 Ultra Light American Taste) KS-20-H - Switzerland and USA
- Philip Morris (design 6) (One 1 Ultra Light American Taste) L-20-H - Switzerland and USA
- Philip Morris (design 6) (Special Blend) KS-20-H - USA
- Philip Morris (design 6) (Super Lights American Blend) KS-20-S - USA
- Philip Morris (design 6) (Super Lights Menthol) KS-20-H - Switzerland and USA
- Philip Morris (design 6) (Super Lights Slim) L-20-H - Germany and USA
- Philip Morris (design 6) (Super Lights) KS-10-H - France and Holland and USA
- Philip Morris (design 6) (Super Lights) KS-20-H - USA
- Philip Morris (design 6) (Super Lights) L-20-H - USA
- Philip Morris (design 6) (Super Slims American Blend) L-20-H (white and blue) - Italy and Switzerland
- Philip Morris (design 6) (Super Slims American Blend) L-20-H (white and red) - Italy and Switzerland
- Philip Morris (design 6) (Supreme) KS-20-H - Switzerland
- Philip Morris (design 6) (Supreme) L-20-H - Switzerland
- Philip Morris (design 6) (Ultra American Blend) KS-19-H - Germany and USA
- Philip Morris (design 6) (Ultra Lights Ultra Light American Taste) L-20-H - Switzerland and USA
- Philip Morris (design 6) (Ultra Lights) KS-20-H - France and USA
- Philip Morris (design 6) KS-20-H (brown) - Italy and Switzerland
External Links
See Also
