BrandLucky Strike

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Brand Lucky Strike

Introduced in 1853, LUCKY STRIKE is rich in heritage and one of the worlds best-known brands. It was first manufactured cigarette. The modern pack design was designed by Raymond Loewy, creator of Campbells Soup label, Shell Oil logo and many other brand icons.

The brand was introduced by R.A. Patterson of Richmond, Virginia in 1871 as a cut-plug chewing tobacco and later a cigarette. In 1905, the company was acquired by the American Tobacco Company (ATC), and Lucky Strike would later prove to be its answer to R.J. Reynolds' Camel.

In 1917, the brand started using the slogan "It's Toasted", instead of “Lucky Strike Green has gone to war”, meant to inform consumers about the manufacturing method in which the tobacco is toasted rather than sun-dried. Because of a different manufacturing process, Lucky Strike cigarettes have a unique and distinctive flavour. The message "L.S.M.F.T." ("Lucky Strike means fine tobacco") was introduced on the package in the same year.

The brand's signature dark green pack was changed to white in 1942. In a famous advertising campaign that used the slogan "Lucky Strike Green has gone to war", the company claimed the change was made because the copper used in the green color was needed for World War II. American Tobacco actually used chromium to produce the green ink, and copper to produce the gold-colored trim. A limited supply of each was available, and substitute materials made the package look drab. Many argue that the white package was introduced not to help the war effort but to lower costs and to increase the appeal of packaging among female smokers.

In 1978 and 1994, export rights and U.S. rights were purchased by Brown & Williamson. In 1996, filtered styles were launched in San Francisco, but it was not until 1999 were they available all over the United States. This cigarette is made with Turkish tobaccos.

The Lucky Strike logo was created by famous industrial designer Raymond Loewy, who also created the logos for Exxon, Shell and Coca Cola. The logo later became a prominent fixture in Pop-era artist Ray Johnson's collages.

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