ManufacturerM. R. Tobacco Private Limited
M. R. Tobacco Private Limited
Our company is one of the premier manufacturers and exporters of Pan Masala in the country today. Our company has acquired a leadership position in the market owing to its high quality products. We have managed to establish ourselves as a brand in the market due to our unflinching commitment to customer satisfaction. We have made our mark in every conceivable segment of the tobacco industry. Our products are available in small individual pouches to economy packs.
The Milestones
1932: Family Business started under Mr. Khayaliram Kishanlal. 1960: The business was taken over by Mohanlal Ramkumar. 1976: Establishment Year of MR Sales Corporation. 1988: MR Sales Corporation rechristened as MR Tobacco.
Today, we have reached a position of strength in the market due to the vision and foresight of the senior management of the company. They have accurately measured the demand and have managed to match expenses with revenue to create a profitable business model. This strategic planning combined with flawless execution has resulted in MR Tobacco being the vendor of choice to our customers.
What keeps us ahead
We believe in supplying top quality products to our customers and by doing so we hope to gain valuable word of mouth publicity. Being in the tobacco business we face severe legal and regulatory pressures which prohibits us from using the traditional modes of advertising. In such a scenario word of mouth publicity becomes our sole medium of advertising and this medium only works for those who have top quality products to offer.
We understand the needs of the market
We constantly research the market to keep ourselves informed of the latest production methodology employed by tobacco manufacturers. This helps us to acquire knowledge about cost control techniques which will ultimately help us in providing good quality products at even more reasonable prices.
Customer centric approach
We constantly strive to offer customer friendly products and we manufacture only those products which our customer prefer. Based on the feedback received from the clients we try to include those ingredients which our customers prefer. Any ingredient alters the taste as perceived by the customers is also excluded from the production process. Since we offer the guarantee of no side effect to our clients we make sure that the composition of our products matches the expectations of our clients.
Our client base
Owing to our product quality and customer oriented service, we have been exporting to many neighboring countries, Middle East countries, Gulf Countries and other overseas countries in the world. With an efficient infrastructure and wide network, we can export to any corner of the world.
Quality and infrastructure
"Our tobacco based products have acquired immense popularity in both India and abroad. We face severe demographic drawbacks as regulations in India do not allow us to cater to children below 18. So the only way to expand the market is to cater to a new and rather unexplored demographic profile. Our company now has products tailor made for women and we have been very encouraged by the response received from them. We can say that we have successfully overcome the demographic challenge on the strength of savvy marketing and sharp business acumen of our management cadre.
"Being manufacturers of tobacco and tobacco based products we face severe challenges with regard to the perception of our products. Most of the products we manufacture are perceived to be injurious to health. This places immense responsibility on us to maintain our quality standards. Since our products are edible we ensure that their hygiene levels are never compromised and our production facilities never lag behind on this parameter.
" To maintain our standards of excellence we employ stringent quality measures to ensure that the products delivered to the customers are of international quality and match up to the expectations of our clients. Our quality control team inspects all the incoming and the outgoing raw material for their quality and releases them into the market only when it is convinced that they match up to the standards specified by the customers.
" It is a well known fact that only a good set of equipments can produce a good quality product. To manufacture a product of superior quality it is imperative that it is churned out from a well maintained machinery. Our maintenance department conducts regular preventive and break down maintenance of the equipments and machinery to ensure their smooth and efficient functioning.
""Packaging" is supposed to be the fifth "P"in marketing. After product, price, place and promotion; packaging is the element which holds the maximum importance in the marketing of a product. Effective packaging can prompt a customer to make an impulse buying decisions. As majority of the purchase decisions are made in store we ensure that our products are attractively packed so as to capture the attention of the buyers. Our senior management selects the designs after careful examination of a vast number of designs. These designs are selected on parameters of eye appeal, colour and various other factors all aimed at capturing the attention of the customer.
" In order to make it easier for our customers to access more information about the company's products our company has recently developed a web based interface . This will not only enable them to access information about the company's products but also allow them to send business queries online so that our company can respond to them quite effectively.
"Inspite of these handicaps we have managed to achieve our sales targets for the past many years and this has been possible on account of our loyal customer base that we have cultivated over the past many years. Our customers have rewarded us with repeat orders as well as bulk orders and we are deeply indebted to them for their patronage.
Our Products:
PAN MASALA, GUTKHA, KHAINI, MOUTH FRESHNER, MEETHI SUPARI, HERBAL,PAN MASALA, MIX SUPARI, ZARDA
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