BrandZ Auslese
Brand Z Ausles
Z Auslese cigarettes are produced in Germany, king size (85 mm), 19 cigarettes in a pack, soft pack.
Vie interest for nicotine-free cigarettes in Germany must
be quite old. In May 1939 a "regulation about nicotine-
poor and nicor' , ne-free tobacco" was issued. 1,ccording to
that regulation a cigarette with a smoke nicotine content
of less than 0.03% of the amount of tobacco burnt was
allowed to be declared as nicotine-free in smoke.
In September 1974 BATCF launched (nation wide) the first
"nicotine-free" brand Auslese (viet tar 6mg, smoke
nicotine 0.15mg), Reemtsma started with their "nicotine-
free" brand Delta in the Bremen testmarket. The interest
of the consumers was tremendous, we had difficulties to
produce as much cigarettes as were requested. During the
first ten weeks 336 million cigarettes were sold (today
that would mean 1. 3% market share) . The brand flopped
shortly after introduction because it lacked taste.
Shortly after the launch of the two "nicotine-free"
brands the German health ministry argued, that the word
nicotine-free is misleading consumers and announced the
plan that the 1939 regulation will be modified. In the
meantime this regulation has been withdrawn.
According to our knowledge, as early as 1925 the french
monopoly have had a plant for removing nicotine from
tobacco (with ammonia, the so-called Schloesinger
process, capacity 4.500 lbs/day) and a member of BAT
London visited the plant in December 1926 and reported
about his visit.
BATCF was interested in investigating processes for
nicotine removal since the end 50th and does now have the
most profound knowledge about it in the group and has a
pilot plant for supercritical Coz-extraction for removing
nicotine from tobacco.
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Cigarettes Z
