BrandPrima
Brand Prima
- Prima (T) (20) S-20-B (red with black line from above) - Kazakhstan
- Prima (T) (Filter 20) KS-20-H (red with black line from above) - Kazakhstan
- Prima (T) (Prima) S-20-B (red and white picture with cigarette) - Moldova
- Prima (T) (Sigareti Bez Filtru) (T) S-20-B (red and white and grey) - Ukraine
- Prima (T) (Sigareti S Filtrom) (T) KS-20-H (red and white with black line from above) - Russia
- Prima (T) (Sigareti S Filtrom) (T) KS-20-S (red and white and silver) (diagonal name) - Ukraine
- Prima (T) (Sigareti S Filtrom) (T) KS-20-S (red with black line from above) - Russia
- Prima (T) (Sigareti S Filtrom) (T) S-20-B (red and white) (picture with three cigarettes) - Russia
- Prima (T) (Sigareti Bez Filtru) (T) S-20-B (red and beige) - Ukraine
- Prima (T) (Sigareti Kruglie) (T) S-20-S (red with black line from above) - Russia
- Prima (T) (Sigareti S Filtrom) (Filtr) (T) KS-20-S (red with black line from above) - Ukraine
- Prima (T) (Sigareti S Filtrom) (T) KS-20-B (blue) - Georgia
- Prima (T) (Sigareti S Filtrom) (T) KS-20-H (red with black line from above) - Russia
- Prima (T) (Sigareti S Filtrom) (T) KS-20-S (red and gold) - Russia
- Prima (T) (Sigareti S Filtrom) (T) KS-20-S (red with black line from above) - Russia
- Prima (T) (Sigareti S Filtrom) (T) KS-20-S (red with black line from below) - Russia
- Prima (T) (Sigareti S Filtrom) (T) KS-20-S (red with blue line in the middle) - Russia
- Prima (T) (Sigareti S Filtrom) (T) S-20-B (red and white) - Russia
- Prima (T) (Sigareti Z Filtrom) (T) KS-20-H (white and red) - Ukraine
- Prima (T) (Sigareti) (T) S-20-B (brown with black line from above with palace) - Russia
- Prima (T) (Sigareti) (T) S-20-B (green) - Russia
- Prima (T) (Sigareti) (T) S-20-B (red and white with black line from below) - Russia
- Prima (T) (Sigareti) (T) S-20-B (red with black line from above) - Russia
- Prima (T) (Sigareti) (T) S-20-B (red with black line from below) (with oil Question) - Russia
- Prima (T) (Sigareti) (T) S-20-B (red with black line from below) - Russia
- Prima (T) (Sigareti) (T) S-20-B (red with silver line from above) - Russia
- Prima (T) (Sigareti) (T) S-22-B (red and white) - Russia
- Prima (T) S-20-B (red) (with black line from below) - Russia
- Prima (T) S-20-B (red) (with Lenin and Stalin) - Russia
- Prima (T) S-20-B (white and red) - Ukraine
- Prima (T) De Luxe (Charcoal) KS-20-H (white and red) - Ukraine
- Prima (T) De Luxe (Lights) KS-20-H (white and blue) - Ukraine
- Prima (T) New Line S-20-B (red and blue) - Russia
- Prima (T) Vesta S-20-B (red) - Georgia
- Prima (armenian version) (Nostalgia) (T) S-20-B - Armenia
- Prima (indonesian version) Class (Executive) L-12-H - Indonesia
- Prima (indonesian version) International (Original Blend) L-12-H - Indonesia
- Prima (latvian version) (Sigaretes ar Filtru) (Lights) KS-20-S (silver and red) - Latvia
- Prima (latvian version) (Sigaretes ar Filtru) KS-20-S (red and silver) - Latvia
- Prima (latvian version) S-20-B (red) - Latvia
- Prima (lithuanian version) (Be Filtro) S-20-B (red) - Lithuania
- Prima (lithuanian version) S-20-B (red) - Lithuania
Prima and its closest competitor Priluki are the men cigarettes indeed: 21.5% among smoking men give their preferences to Prima, while only 10.9% smoking women choose this brand of cigarettes. An average age of Prima smokers is 47. Also Prima is preferred by 25.9% of people aged 60-69. Prima is more popular in Western region (29.6% of smokers choose this brand), less popular in Central region (20.7%), even less on the South (15.8%), and even less in Eastern region (13.2%). (in Ukraine)
Most Russian producers failed to catch this trend in time and simply continue to take advantage of favorable post-crisis market conditions, churning out cheap smokes like unfiltered Prima cigarettes. Only a few companies have managed to make the most of the sudden break in competition, large Russian factories like Donskoi Tabak and Balkanskaya Zvezda. Placing their bet on Prima products, they made their way to the top after the crisis and later launched filter cigarettes brands under the same name. Prima is now Russia's top selling cigarette, with almost half of the market in terms of unit sales; the only thing stopping it being a real money-spinner is that it is not a protected brand -- dozens of factories, with varying standards of quality, produce it.
