BrandCamel

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CAMEL cigarettes

Camel cigarettes were introduced in the United States in 1913 by the R. J. Reynolds Tobacco Company. A pioneering brand in the American marketplace, it became Reynolds' first major cigarette brand and the first nationally marketed cigarette in the United States. It was the first cigarette in the United States to use a blend of Turkish, Virginia, and Burley tobaccos, which proved to be enormously popular with the smoking public and would spawn many competitors (the first of which, Lucky Strike, was introduced in 1916).

One part of Camel's success was the combination of high quality tobaccos along with the brand's low price (originally 20 cents for a package of 20). Until the 1950s, Camels were consistently the top- or second-selling brand (Lucky Strikes being their nearest competition). Their blend was harmonized in a way that provided a balanced nicotine content and which smoked considerably easier in contrast to the much harsher brands popular in the 1910s and 1920s.

Before their official launch, Reynolds launched a careful advertising campaign incorporating 'teasers' which stated that "the Camels are coming!" This new marketing style was, in fact, a prototype for attempts to sway public opinion and to generate excitement. Another promotional strategy employed was the use of a circus camel, named Old Joe, which was driven through towns and villages by men who distributed free cigarettes.

Old Joe was used as the model for the camel on the package. It's interesting to note that though Old Joe was of Egyptian origin, Turkish archives make the claim that the camel on the package is a symbol of gratitude by the Americans to the Turkish for the latter's donation of 34 camels to the American Army in 1854.

Camel cigarettes are a brand, consisting of a blend of Turkish and American (Virginia) tobacco. Camel cigarettes have enjoyed nearly a century of outstanding success.

One of constituent parts of Camel cigarettes success is a combination of a high quality tobacco and the product's low price. They belong to 10best-selling cigarette brands. Camel Cigarettes were harmonized in a way to be smoked considerably easier in contrast to the much harsher brands popular in the period of their introduction. Balanced nicotine content and a smooth taste make Camel cigarettes a classic that will never run away.



Winston-Salem, North Carolina, the city where R.J.R. was founded, was nicknamed "Camel City" at one time because of the brand's popularity.

From 1972-1993, Camel was the title sponsor of the popular auto racing series. It also sponsored the Lotus Formula One team and in the nineties, sponsored the factory Honda team in the AMA Superbike series.

Nowadays, Camel cigarettes represent three different families of flavor -- Classic, Turkish and Exotic Blends. The Classic styles, which represent the bulk of the brand's business, offer rich tobacco taste. Camel cigarettes' Turkish family offers smooth and mellow versions of the brand's distinctive flavor. Camel Exotic Blends, a line of premium-priced, limited-edition luxury blends, offer adult smokers indulgent taste signatures.

Camel is today one of the top five global cigarette brands, sold in over 90 countries worldwide.

Camel Cigarette Packs

You can trace the history of Camel cigarettes and have a look at it by viewing the packs of the Camel brand listed below:

External Links

See Also

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