BrandWinston

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Winston cigarettes were introduced in 1954 by R.J.Reynolds Tobacco Company and became the first nationally popular filtered cigarette. The cigarettes derive their name from the town in which RJR is based: Winston-Salem, North Carolina. Winston became the best-selling brand of cigarettes in the United States. It held the N1 spot from 1966 to 1975.

In 1999, Winston-Salem introduced a new cigarette to the Eastern European market, the Winston One Cigarette. The cigarette got its name from having only one mg of tar, yet having a full mg of nicotine. Eastern European smokers were not satisfied with the new cigarette, sales began to drop, and the line was discontinued in 2001. Since then Winston One has been marketed as an ultra-light cigarette currently available on the European market. This product features a very low 0.1 mg of tar per cigarette. This is one of the lowest in the marketplace, especially in Eastern Europe.

Between 1972 and 2003, Winston was known for its sponsorship of NASCAR's premier championship, the Winston Cup. The brand also sponsored both IHRA and NHRA drag racing.

In the early part of the 21st century, Winston is still one of the top 10 brands in the U.S due to very successful Winston's promotional events, class if its tobacco and pure American spirit. Winston cigarettes are made in the best American tradition. Delicate combination of soft flavor and original aroma of the bouquet in tobacco's blend expresses the exquisite simplicity and harmony characteristic for modern culture.

Between 1972 and 2003, Winston was known for its sponsorship of NASCAR's premier championship, the Winston Cup. The brand also sponsored both IHRA and NHRA drag racing.

Today Winston cigarettes are sold in 80 countries and are the fourth in sales among international tobacco brands.

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