Difference between revisions of "BrandHollywood"

Revision as of 19:31, 2 September 2007

Brand Hollywood

• Hollywood (australian version) (American Blend) KS-20-H - Australia
• Hollywood (brazilian version) (design 1) S-20-S - Brazil
• Hollywood (brazilian version) (design 3 with big 'H') (American Blend American Taste) KS-20-S - Brazil
• Hollywood (brazilian version) (design 3 with big 'H') (Australian Blend Virginia Taste) KS-20-S - Brazil
• Hollywood (brazilian version) (design 3 with big 'H') (Blue American Blend Filter) KS-20-S (blue and light blue and black) - Brazil
• Hollywood (brazilian version) (design 3 with big 'H') (Caribbian Blend Menthol Taste) KS-20-S - Brazil
• Hollywood (brazilian version) (design 3 with big 'H') (Green Menthol American Blend Filter) KS-20-S (green and light green and black) - Brazil
• Hollywood (brazilian version) (design 3 with big 'H') (Lights American Blend Filter) KS-20-H (blue and light blue and black) - Cuba
• Hollywood (brazilian version) (design 3 with big 'H') (Lights American Blend Filter) KS-20-H (blue and red and black) - Brazil
• Hollywood (brazilian version) (design 3 with big 'H') (Lights American Blend Filter) KS-20-S (blue and red and black) - Brazil
• Hollywood (brazilian version) (design 3 with big 'H') (Menthol American Blend Filter) KS-10-H (green and light green and black) - Cuba
• Hollywood (brazilian version) (design 3 with big 'H') (Menthol American Blend Filter) KS-20-H (green and light green and black) - Cuba
• Hollywood (brazilian version) (design 3 with big 'H') (Menthol American Blend Filter) KS-20-H (green and red and black) - Brazil
• Hollywood (brazilian version) (design 3 with big 'H') (Menthol Lights American Blend Filter) KS-20-S (green and red and black) - Brazil
• Hollywood (brazilian version) (design 3 with big 'H') (Original Blend Authentic Taste) KS-20-S - Brazil
• Hollywood (brazilian version) (design at the celophane) (American / Blend / American Taste) KS-20-S - Brazil
• Hollywood (brazilian version) (design at the celophane) (Caribbean / Blend / Menthol Taste) KS-20-S - Brazil
• Hollywood (brazilian version) (Experience Pack - Fone de Ouvido) (American Blend) KS-20-S - Brazil
• Hollywood (brazilian version) (Experience Pack - Fone de Ouvido e Mapa) (American Blend) KS-20-S - Brazil
• Hollywood (brazilian version) (Experience Pack - GPS) (American Blend) KS-20-S - Brazil
• Hollywood (brazilian version) (Experience Pack - Óculos e Planador) (American Blend) KS-20-S - Brazil
• Hollywood (brazilian version) (Experience Pack - Planeta) (American Blend) KS-20-S - Brazil
• Hollywood (brazilian version) (Experience Pack) (Original Blend Authentic Taste) KS-20-S - Brazil
• Hollywood (brazilian version) (Experience Pack) (American Taste) KS-20-S - Brazil
• Hollywood (brazilian version) (Experience Pack - Calçado) (Original Blend Authentic Taste) KS-20-S - Brazil
• Hollywood (brazilian version) (Experience Pack - Bússola) (Original Blend Authentic Taste) KS-20-S - Brazil
• Hollywood (brazilian version) (Experience Pack - Cantil) (Original Blend Authentic Taste) KS-20-S - Brazil
• Hollywood (brazilian version) (Experience Pack - Capacete) (Original Blend Authentic Taste) KS-20-S - Brazil
• Hollywood (brazilian version) (Experience Pack - Ganchos) (Original Blend Authentic Taste) KS-20-S - Brazil
• Hollywood (brazilian version) (Experience Pack - Planeta) (Original Blend) KS-20-S - Brazil
• Hollywood (brazilian version) (Experience Pack - Calçado) (Original Blend) KS-20-S - Brazil
• Hollywood (brazilian version) (Experience Pack - Cantil) (Original Blend) KS-20-S - Brazil
• Hollywood (brazilian version) (Experience Pack - Bússolas) (Original Blend) KS-20-S - Brazil
• Hollywood (brazilian version) (Experience Pack - Calçado e Cantil juntos) (Original Blend) KS-20-S - Brazil
• Hollywood (brazilian version) (design 3 with big 'H') (Premium American Blend Filter) KS-10-H - Cuba
• Hollywood (brazilian version) (design 3 with big 'H') (Premium American Blend Filter) KS-20-H - Cuba and Brazil
• Hollywood (brazilian version) (design 3 with big 'H') (Premium American Blend Filter) KS-20-S - Brazil
• Hollywood (brazilian version) (design 3 with big 'H') (Premium American Blend) KS-20-S (original design) - Brazil (Question)
• Hollywood (brazilian version) (design 3 with big 'H') (Red American Blend Filter) KS-20-S - Brazil
• Hollywood (brazilian version) (design 3 with big 'H') (Turkish Blend Oriental Taste) KS-20-S - Brazil
• Hollywood (brazilian version) (design 3 with big 'H') Export (Premium American Blend Filter) KS-20-H - Brazil
• Hollywood (dominicanian version) KS-10-H - Dominican Republic
• Hollywood (dominicanian version) KS-10-S - Dominican Republic
• Hollywood (dominicanian version) KS-20-H - Dominican Republic

This year(2001), Brazil has published a law prohibiting the use of descriptors like "light", "ultralight", "mild" and similars on brazilian cigarette brands. This law will come into force from next January on.

In order to prepare their consumer to new ways of comunication related to the ideia of "less harmful brands", tobacco companies has been investing in new strategies such as diferent colors of packagings in the same family of brands.

The last one is in the Hollywood family,a very consumed brand in Brazil, from a Souza Cruz company (brazilian company from BAT group). They have just launched two more different collors of Hollywood brand. So besides the red color related to the regular yields, there are the blue package and the green menthol one.

The new strategy is that blue package comes with a tip of paper device indicating the consumer to pull it. Doing so, the consumer gets a message presenting the new version of the light brand as follows:

" BLUE The pleasure and the mildness in a new and modern package. This is Hollywood Blue, a light version of Hollywood." Cigarettes H