Difference between revisions of "BrandHollywood"

From Cigarettes Pedia
Jump to: navigation, search
(→‎Brand Hollywood)
(→‎Brand Hollywood)
 
(One intermediate revision by one user not shown)
Line 36: Line 36:
 
* [[Hollywood (brazilian version) (Experience Pack - Calçado e Cantil juntos) (Original Blend) KS-20-S - Brazil]]
 
* [[Hollywood (brazilian version) (Experience Pack - Calçado e Cantil juntos) (Original Blend) KS-20-S - Brazil]]
 
* [[Hollywood (brazilian version) (Sabor Sem Fronteiras - Planeta) (American Blend) KS-20-S - Brazil]]
 
* [[Hollywood (brazilian version) (Sabor Sem Fronteiras - Planeta) (American Blend) KS-20-S - Brazil]]
 +
* [[Hollywood (brazilian version) (Sabor Sem Fronteiras - Planeta) (Australian Blend) KS-20-S - Brazil]]
 +
* [[Hollywood (brazilian version) (Sabor Sem Fronteiras - Planeta) (Caribbean Blend) KS-20-S - Brazil]]
 
* [[Hollywood (brazilian version) (Sabor Sem Fronteiras - Planeta) (Original Blend) KS-20-S - Brazil]]
 
* [[Hollywood (brazilian version) (Sabor Sem Fronteiras - Planeta) (Original Blend) KS-20-S - Brazil]]
 
* [[Hollywood (brazilian version) (design 3 with big 'H') (Premium American Blend Filter) KS-10-H - Cuba]]
 
* [[Hollywood (brazilian version) (design 3 with big 'H') (Premium American Blend Filter) KS-10-H - Cuba]]
Line 47: Line 49:
 
* [[Hollywood (dominicanian version) KS-10-S - Dominican Republic]]
 
* [[Hollywood (dominicanian version) KS-10-S - Dominican Republic]]
 
* [[Hollywood (dominicanian version) KS-20-H - Dominican Republic]]
 
* [[Hollywood (dominicanian version) KS-20-H - Dominican Republic]]
−
 
+
* [[Hollywood California (brazilian version) /KS-20-S/ - Brazil]]
  
  

Latest revision as of 14:46, 5 August 2008

Brand Hollywood


This year(2001), Brazil has published a law prohibiting the use of descriptors like "light", "ultralight", "mild" and similars on brazilian cigarette brands. This law will come into force from next January on.

In order to prepare their consumer to new ways of comunication related to the ideia of "less harmful brands", tobacco companies has been investing in new strategies such as diferent colors of packagings in the same family of brands.

The last one is in the Hollywood family,a very consumed brand in Brazil, from a Souza Cruz company (brazilian company from BAT group). They have just launched two more different collors of Hollywood brand. So besides the red color related to the regular yields, there are the blue package and the green menthol one.

The new strategy is that blue package comes with a tip of paper device indicating the consumer to pull it. Doing so, the consumer gets a message presenting the new version of the light brand as follows:

" BLUE The pleasure and the mildness in a new and modern package. This is Hollywood Blue, a light version of Hollywood." Cigarettes H

Osta Elf Bar 1500 Disposable Pod Device 850mAh 4.8ml



Retrieved from "http://www.cigarettespedia.com/index.php?title=BrandHollywood&oldid=88433"