Difference between revisions of "BrandMarlboro"

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====Brand Marlboro====
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==History==
  
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Marlboro is the most world-wide known cigarette brand made by [[ ManufacturerAltria Group, Inc.  |Altria Group, Inc.  ]] previously named [[ ManufacturerPhilip Morris Companies |Philip Morris Companies Inc]]... Philip Morris Companies Inc. changed its name to Altria Group, Inc. on January 27, 2003.
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Originally Marlboro was exposed in 1847 at the London market but soon repositioned in the US. The greatest tobacco products' brand is named after Great Marlborough Street where its original London factory was situated.
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<br>
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When the Cigarette brand first emerged on the market in 1920, they were marketed to women. The ads featured women and held the slogan "Mild as May." One of the traits of Marlboro cigarettes at that period was a red tip, which concealed women's lipstick marks. This approach was successful until World War II (1939-45), when slow sales caused Marlboro packs to be withdrawn from the market.
 +
The cigarettes were revived in the 1950s, as the first medical research linking cigarette smoking with cancer began to reach the public. It was thought that Marlboro cigarettes, with their filter, might offer smokers the illusion of a reduced health risk. However, the filter was regarded as effeminate by many men, who made up the bulk of the market.
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<br>
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In 1954, the Leo Burnett Company, a Chicago advertising agency, was given the task of making Marlboro cigarettes appealing to men. The result was the "tattooed man" campaign. It involved a series of print ads showing a man with a tattoo on his hand holding a Marlboro. The man would be one of several "manly" types, such as a policeman, a firefighter, a construction worker or a cowboy. The agency studied consumer response, and the cowboy figure proved to be the most popular. By 1957, the cowboy had replaced all of the others.
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<br>
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In 1960 Philip Morris and Thomas Hutzler invented "Marlboro Country" with American Western landscapes and a rugged cowboy.
 +
The Marlboro Man has displayed the distinctive red Marlboro cigarette pack for almost fifty years - on billboards, in store window displays, and on the pages of magazines and newspapers. The Marlboro Man could also be seen on television, usually accompanied by the rousing musical theme from the Western film "The Magnificent Seven", until the government ban on cigarette commercials in 1972.  The Marlboro Man in the "Marlboro Country" series of advertisements was instrumental in establishing Philip Morris' Marlboro brand as the world's best-selling cigarette.
 +
There were dozens of men, many of whom were real cowboys who modeled for the Marlboro advertising campaign and two of those men, both long-time smokers have died of cancers which began in their lungs. Wayne McLaren, a former professional rodeo rider, who appeared in small parts in various television series and movies (primarily Westerns) throughout the 1960s and 1970s and posed for some promotional photographs on behalf of Marlboro in 1976 , succumbed to lung cancer in July 1992. David McLean, who appeared in many Marlboro television and print advertisements starting in the early 1960s, also died of cancer in October 1995. McLean starred in the short-lived 1960 television Western Tate, and he played roles in numerous television series and feature films during the 1960s and 1970s.
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<br>
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Marlboro Cigarettes are often called in slang as "cowboy killers" through the strength of the red variety of Marlboro cigarettes and owing to Marlboro Man.
 +
In August 2006 a US District Court prohibited to use the terms like "low tar", "light", "mild" or "natural" and it is expected to use standard "color" names instead: Marlboro Red, Marlboro Gold(Light), and Marlboro Silver(Ultra Light), which are already in use in the European Union since 2005.
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<br><br>
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Marlboro has the most ancient tradition and history among tobacco products. You can trace that history and have a look at it by viewing the packs of the Marlboro brand listed below:
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<br><br>
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==Cigarette Packs==
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===Standard Packs===
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* [[Marlboro Long Size (American version--1955-58) KS-20-B - U.S.A.]]
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* [[Marlboro (Compact) S-20-H - Italy]]
 
* [[Marlboro (Blend No 27) KS-20-H - USA]]
 
* [[Marlboro (Blend No 27) KS-20-H - USA]]
 
* [[Marlboro (Blend No 27) KS-20-S - USA]]
 
* [[Marlboro (Blend No 27) KS-20-S - USA]]
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* [[Marlboro (Blend No 27) KS-20-S - Japan]]
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* [[Marlboro BLEND NO.27 (Japan)]]
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* [[Marlboro (Blend No. 54 Menthol) KS-20-H - USA]]
 
* [[Marlboro (Extra Mild) KS-25-H - Australia and USA]]
 
* [[Marlboro (Extra Mild) KS-25-H - Australia and USA]]
 
* [[Marlboro (Lights Menthol) KS-10-H - Guatemala and USA]]
 
* [[Marlboro (Lights Menthol) KS-10-H - Guatemala and USA]]
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* [[Marlboro (Lights) L-4-H - USA]]
 
* [[Marlboro (Lights) L-4-H - USA]]
 
* [[Marlboro (Lights) S-20-H (silver and gold) - USA]]
 
* [[Marlboro (Lights) S-20-H (silver and gold) - USA]]
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* [[Marlboro (Limited Edition) KS-20-H - Switzerland]]
 
 
* [[Marlboro (Medium) KS-10-H - Holland and USA]]
 
* [[Marlboro (Medium) KS-10-H - Holland and USA]]
 
* [[Marlboro (Medium) KS-14-H - USA]]
 
* [[Marlboro (Medium) KS-14-H - USA]]
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* [[Marlboro (Rolls Lights) S-20-H - Germany and USA]]
 
* [[Marlboro (Rolls Lights) S-20-H - Germany and USA]]
 
* [[Marlboro (Rolls) S-20-H - Germany and USA]]
 
* [[Marlboro (Rolls) S-20-H - Germany and USA]]
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* [[Marlboro (Special Edition) (Lights) KS-20-TIN PACK - Brazil]]
 
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* [[Marlboro (Special Edition) (Red) KS-20-TIN PACK - Brazil]]
 
 
* [[Marlboro (Ultra Lights Menthol) KS-20-H - USA]]
 
* [[Marlboro (Ultra Lights Menthol) KS-20-H - USA]]
 
* [[Marlboro (Ultra Lights Menthol) L-20-H - USA]]
 
* [[Marlboro (Ultra Lights Menthol) L-20-H - USA]]
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* [[Marlboro (Ultra Lights) KS-20-S - Switzerland and USA]]
 
* [[Marlboro (Ultra Lights) KS-20-S - Switzerland and USA]]
 
* [[Marlboro (Ultra Lights) L-20-H - USA]]
 
* [[Marlboro (Ultra Lights) L-20-H - USA]]
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* [[Marlboro (Wides) KS-20-H - Japan]]
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* [[Marlboro (Wides Menthol) KS-20-H - Japan]]
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* [[Marlboro Smooth (Menthol) KS-20-H - USA]]
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* [[Marlboro Smooth (Menthol) LS-20-H - USA]]
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* [[Marlboro KS-10-B (red and white) - Argentina and USA]]
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* [[Marlboro KS-10-H (red and white) - Holland and USA]]
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* [[Marlboro KS-10-H (white and gold) - Greece]]
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* [[Marlboro KS-10-S (red and white) - Dominican Republic and USA]]
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* [[Marlboro KS-14-H (red and white) - Brasil and USA]]
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* [[Marlboro KS-16-H (red and white) - Argentina]]
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* [[Marlboro KS-20-H (red and white) - USA]]
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* [[Marlboro KS-20-H (white and blue) - Brazil]]
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* [[Marlboro KS-20-H (white and gold) - Brazil]]
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* [[Marlboro KS-20-H (white and grey) - Brazil]]
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* [[Marlboro KS-20-H (white and red) - Germany and Greece and Switzerland]]
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* [[Marlboro KS-20-S (red and white) - USA]]
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* [[Marlboro KS-20-S (white and gold) - Brazil]]
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* [[Marlboro KS-20-S (white and grey) - Brazil]]
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* [[Marlboro KS-20-S (white and red) - Germany and Greece and Switzerland]]
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* [[Marlboro KS-25-H (blue and white) - Australia and USA]]
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* [[Marlboro KS-25-H (red and white) - Germany and USA]]
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* [[Marlboro KS-25-S (red and white) - USA]]
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* [[Marlboro KS-3-H (red and white) - USA]]
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* [[Marlboro KS-4-H (red and white) - USA]]
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* [[Marlboro KS-7-H (red and white) - Malaysia and USA]]
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* [[Marlboro L-20-B (red and white) - USA]]
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* [[Marlboro L-20-H (gold and white) - USA]]
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* [[Marlboro L-20-H (red and white) - USA]]
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* [[Marlboro L-20-H (white and gold) - Germany and Greece and Switzerland]]
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* [[Marlboro L-20-S (gold and white) - USA]]
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* [[Marlboro L-20-S (red and white) - USA]]
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* [[Marlboro L-3-H (red and white) - USA]]
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* [[Marlboro L-4-H (gold and white) - USA]]
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* [[Marlboro S-20-H (red and silver) - USA]]
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* [[Marlboro S-20-S (red and white) - USA]]
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* [[Marlboro ULTRA LIGHTS(Japan)(with a lighter)]]
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* [[Marlboro ULTRA LIGHTS(Japan)]]
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* [[Marlboro ULTRA LIGHTS - Japan]]
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* [[Marlboro S-20-S GOLD EDGE - RUSSIA]]
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* [[Marlboro KS-20-S Special edition-with yellow brand and silver pack-Switzerland]]
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* [[Marlboro KS-20-S (red and white) - TURKEY]]
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* [[Marlboro İntense (TURKEY 2009)]]
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===Collectors' Packs===
 
* [[Marlboro (collection design 1) (Lights) KS-19-H (picture 16) - Germany and USA]]
 
* [[Marlboro (collection design 1) (Lights) KS-19-H (picture 16) - Germany and USA]]
 
* [[Marlboro (collection design 1) (Lights) KS-19-H (picture 17) - Germany and USA]]
 
* [[Marlboro (collection design 1) (Lights) KS-19-H (picture 17) - Germany and USA]]
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* [[Marlboro (collection design) (Racing Edition) KS-20-H (picture 1) - Brazil]]
 
* [[Marlboro (collection design) (Racing Edition) KS-20-H (picture 1) - Brazil]]
 
* [[Marlboro (collection design) (Racing Edition) KS-20-H (picture 2) - Brazil]]
 
* [[Marlboro (collection design) (Racing Edition) KS-20-H (picture 2) - Brazil]]
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* [[Marlboro (collection design) (MasterWork Series) KS-20-H (lights) - Brazil]]
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* [[Marlboro (collection design) (MasterWork Series) KS-20-H (red) - Brazil]]
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* [[Marlboro (collection design) (Special Edition) (Barretos 2007 - Cavalos vindo) KS-20-H (gold) - Brazil]]
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* [[Marlboro (collection design) (Special Edition) (Barretos 2007 - Cowboy com a mão no bolso) KS-20-H (gold) - Brazil]]
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* [[Marlboro (collection design) (Special Edition) (Barretos 2007 - Cowboy levando cela e lampião) KS-20-H (gold) - Brazil]]
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* [[Marlboro (collection design) (Special Edition) (Barretos 2007 - Peão no meio do laço) KS-20-H (gold) - Brazil]]
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* [[Marlboro (collection design) (Special Edition) (Barretos 2007 - Silhueta de cavalo) KS-20-H (gold) - Brazil]]
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* [[Marlboro (collection design) (Special Edition) (Barretos 2007 - Cowboy acendendo cigarro) KS-20-H (red) - Brazil]]
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* [[Marlboro (collection design) (Special Edition) (Barretos 2007 - Cowboy cavalgando) KS-20-H (red) - Brazil]]
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* [[Marlboro (collection design) (Special Edition) (Barretos 2007 - Cowboy domando o cavalo) KS-20-H (red) - Brazil]]
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* [[Marlboro (collection design) (Special Edition) (Barretos 2007 - Cowboy pulando no cavalo) KS-20-H (red) - Brazil]]
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* [[Marlboro (collection design) (Special Edition) (Barretos 2007 - Rosto do Cowboy) KS-20-H (red) - Brazil]]
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* [[Marlboro (Special Edition 2009) KS-20-S (red) - Brazil]]
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* [[Marlboro (Limited Edition) KS-20-H - Switzerland]]
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* [[Marlboro (limited edition design) (Formula 1 - 2007) KS-20-H (gold) - Brazil]]
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* [[Marlboro (limited edition design) (Formula 1 - 2007) KS-20-H (red) - Brazil]]
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* [[Marlboro (Special Edition) (Lights) KS-20-TIN PACK - Brazil]]
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* [[Marlboro (Special Edition) (Red) KS-20-TIN PACK - Brazil]]
 
* [[Marlboro (with cow-boy on horse) KS-20-H (white and blue) - USA]]
 
* [[Marlboro (with cow-boy on horse) KS-20-H (white and blue) - USA]]
 
* [[Marlboro (with cow-boy with cigarette) KS-20-H (white and blue) - USA]]
 
* [[Marlboro (with cow-boy with cigarette) KS-20-H (white and blue) - USA]]
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* [[Marlboro (with 'Ferrari') KS-20-H - Australia and USA]]
 
* [[Marlboro (with 'Ferrari') KS-20-H - Australia and USA]]
 
* [[Marlboro (with 'Ferrari') KS-25-H - Australia and USA]]
 
* [[Marlboro (with 'Ferrari') KS-25-H - Australia and USA]]
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* [[Marlboro Smooth (Mentol) KS-20-H - USA]]
 
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* [[Marlboro KS-10-B (red and white) - Argentina and USA]]
 
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* [[Marlboro KS-10-H (red and white) - Holland and USA]]
 
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* [[Marlboro KS-10-H (white and gold) - Greece]]
 
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* [[Marlboro KS-10-S (red and white) - Dominican Republic and USA]]
 
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* [[Marlboro KS-14-H (red and white) - Brasil and USA]]
 
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* [[Marlboro KS-16-H (red and white) - Argentina]]
 
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* [[Marlboro KS-20-H (red and white) - USA]]
 
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* [[Marlboro KS-20-H (white and blue) - Brazil]]
 
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* [[Marlboro KS-20-H (white and gold) - Brazil]]
 
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* [[Marlboro KS-20-H (white and grey) - Brazil]]
 
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* [[Marlboro KS-20-H (white and red) - Germany and Greece and Switzerland]]
 
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* [[Marlboro KS-20-S (red and white) - USA]]
 
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* [[Marlboro KS-20-S (white and gold) - Brazil]]
 
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* [[Marlboro KS-20-S (white and grey) - Brazil]]
 
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* [[Marlboro KS-20-S (white and red) - Germany and Greece and Switzerland]]
 
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* [[Marlboro KS-25-H (blue and white) - Australia and USA]]
 
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* [[Marlboro KS-25-H (red and white) - Germany and USA]]
 
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* [[Marlboro KS-25-S (red and white) - USA]]
 
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* [[Marlboro KS-3-H (red and white) - USA]]
 
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* [[Marlboro KS-4-H (red and white) - USA]]
 
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* [[Marlboro KS-7-H (red and white) - Malaysia and USA]]
 
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* [[Marlboro L-20-B (red and white) - USA]]
 
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* [[Marlboro L-20-H (gold and white) - USA]]
 
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* [[Marlboro L-20-H (red and white) - USA]]
 
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* [[Marlboro L-20-H (white and gold) - Germany and Greece and Switzerland]]
 
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* [[Marlboro L-20-S (gold and white) - USA]]
 
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* [[Marlboro L-20-S (red and white) - USA]]
 
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* [[Marlboro L-3-H (red and white) - USA]]
 
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* [[Marlboro L-4-H (gold and white) - USA]]
 
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* [[Marlboro S-20-H (red and silver) - USA]]
 
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* [[Marlboro S-20-S (red and white) - USA]]
 
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* [[Marlboro ULTRA LIGHTS(Japan)(with a lighter)]]
 
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* [[Marlboro ULTRA LIGHTS(Japan)]]
 
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* [[Marlboro ULTRA LIGHTS - Japan]]
 
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Marlboro is a brand of cigarette made by Philip Morris. It is famous for its billboard advertisements of the Marlboro Man. It is currently the best selling cigarette brand in the world.
 
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Philip Morris, a London-based cigarette manufacturer, created a New York subsidiary in 1902 to sell several of its cigarette brands, including Marlboro. By 1924 they were advertising Marlboro as a woman's cigarette based on the slogan "Mild As May".
 
  
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The brand was sold in this capacity until World War II when the brand faltered and was temporarily removed from the market. At the end of the war three brands; Camel, Lucky Strike, and Chesterfield surfaced and established a firm hold on the cigarette market.
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==External Links==
  
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During the 1950s Reader's Digest magazine published a series of articles that linked smoking with lung cancer. Philip Morris, and the other cigarette companies took notice and each began to market filtered cigarettes. The new Marlboro with a filtered tip was launched in 1955.
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===Vintage Television Advertising===
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[http://www.tobaccovideos.com/videos.php?q=marlboro&s-source=pollay Collection of American television advertisements for Marlboro cigarettes]
  
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The brand is named after Great Marlborough Street, the location of its original London factory.
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==See Also==
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[[Cigarettesm|Cigarettes M]]
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[[Cigarettesm |Other "M" Brand Cigarettes]]

Latest revision as of 00:35, 30 June 2011

History

Marlboro is the most world-wide known cigarette brand made by Altria Group, Inc. previously named Philip Morris Companies Inc... Philip Morris Companies Inc. changed its name to Altria Group, Inc. on January 27, 2003. Originally Marlboro was exposed in 1847 at the London market but soon repositioned in the US. The greatest tobacco products' brand is named after Great Marlborough Street where its original London factory was situated.
When the Cigarette brand first emerged on the market in 1920, they were marketed to women. The ads featured women and held the slogan "Mild as May." One of the traits of Marlboro cigarettes at that period was a red tip, which concealed women's lipstick marks. This approach was successful until World War II (1939-45), when slow sales caused Marlboro packs to be withdrawn from the market. The cigarettes were revived in the 1950s, as the first medical research linking cigarette smoking with cancer began to reach the public. It was thought that Marlboro cigarettes, with their filter, might offer smokers the illusion of a reduced health risk. However, the filter was regarded as effeminate by many men, who made up the bulk of the market.
In 1954, the Leo Burnett Company, a Chicago advertising agency, was given the task of making Marlboro cigarettes appealing to men. The result was the "tattooed man" campaign. It involved a series of print ads showing a man with a tattoo on his hand holding a Marlboro. The man would be one of several "manly" types, such as a policeman, a firefighter, a construction worker or a cowboy. The agency studied consumer response, and the cowboy figure proved to be the most popular. By 1957, the cowboy had replaced all of the others.
In 1960 Philip Morris and Thomas Hutzler invented "Marlboro Country" with American Western landscapes and a rugged cowboy. The Marlboro Man has displayed the distinctive red Marlboro cigarette pack for almost fifty years - on billboards, in store window displays, and on the pages of magazines and newspapers. The Marlboro Man could also be seen on television, usually accompanied by the rousing musical theme from the Western film "The Magnificent Seven", until the government ban on cigarette commercials in 1972. The Marlboro Man in the "Marlboro Country" series of advertisements was instrumental in establishing Philip Morris' Marlboro brand as the world's best-selling cigarette. There were dozens of men, many of whom were real cowboys who modeled for the Marlboro advertising campaign and two of those men, both long-time smokers have died of cancers which began in their lungs. Wayne McLaren, a former professional rodeo rider, who appeared in small parts in various television series and movies (primarily Westerns) throughout the 1960s and 1970s and posed for some promotional photographs on behalf of Marlboro in 1976 , succumbed to lung cancer in July 1992. David McLean, who appeared in many Marlboro television and print advertisements starting in the early 1960s, also died of cancer in October 1995. McLean starred in the short-lived 1960 television Western Tate, and he played roles in numerous television series and feature films during the 1960s and 1970s.
Marlboro Cigarettes are often called in slang as "cowboy killers" through the strength of the red variety of Marlboro cigarettes and owing to Marlboro Man. In August 2006 a US District Court prohibited to use the terms like "low tar", "light", "mild" or "natural" and it is expected to use standard "color" names instead: Marlboro Red, Marlboro Gold(Light), and Marlboro Silver(Ultra Light), which are already in use in the European Union since 2005.

Marlboro has the most ancient tradition and history among tobacco products. You can trace that history and have a look at it by viewing the packs of the Marlboro brand listed below:

Cigarette Packs

Standard Packs

Collectors' Packs

External Links

Vintage Television Advertising

Collection of American television advertisements for Marlboro cigarettes

See Also

Other "M" Brand Cigarettes

Osta Elf Bar 1500 Disposable Pod Device 850mAh 4.8ml



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