Difference between revisions of "BrandMatinee"
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====Brand Matinée==== | ====Brand Matinée==== | ||
| − | * [[Matinee (Filter Tipped Selected Virginia Leaf) S-20-B - Canada]] | + | * [[Matinee (Filter Tipped Selected Virginia Leaf) S-20-B - Canada | Matinée (Version 1) S-20-B - Canada]] |
| − | * [[Matinee (Filter Tipped Cigarettes Select Virginia Tobaccos) S-20-B - Canada]] | + | * [[Matinee (Filter Tipped Cigarettes Select Virginia Tobaccos) S-20-B - Canada | Matinée (Version 2) S-20-B - Canada]] |
| − | * [[Matinee KS-20-H - Canada]] | + | * [[http://www.cigarettespedia.com/index.php/Image:Matinee1979.jpg Canadian ad for Matinée, celebrating its 25th anniversary, 1979]] |
| − | * [[Matinee S-25-B - Canada]] | + | * [[Matinee KS-20-H - Canada | Matinée (Version 3--duty-free) KS-20-H - Canada]] |
| − | * [[Matinee (with horse from the left) S-20-B - Canada]] | + | * [[Matinee S-25-B - Canada | Matinée (Version 3) S-25-B - Canada]] |
| − | * [[Matinee (with horse from the left) (Mildness Since 1913) KS-20-H - Canada]] | + | * [[Matinee (with horse from the left) S-20-B - Canada | Matinée (Version 4) S-20-B - Canada]] |
| − | * [[Matinee (with horse from the left) S-25-B - Canada]] | + | * [[Matinee (with horse from the left) (Mildness Since 1913) KS-20-H - Canada | Matinée (Version 4--duty-free) KS-20-H - Canada]] |
| − | * [[Matinee (with horse from the left) (Mildness Since 1913) KS-25-B - Canada]] | + | * [[Matinee (with horse from the left) S-25-B - Canada | Matinée (Version 4) S-25-B - Canada]] |
| − | * [[Matinee Extra Mild KS-20-H Canada]] | + | * [[Matinee (with horse from the left) (Mildness Since 1913) KS-25-B - Canada | Matinée (Version 4) KS-25-B - Canada]] |
| − | * [[Matinee (with horse from the left) (Mildness Since 1913) (Extra Mild) KS-20-H - Canada]] | + | * [[http://www.cigarettespedia.com/index.php/Image:MatineeSpecialFilter1976.jpg Canadian ad for Matinée Special Filter, 1976]] |
| − | * [[Matinee (with horse from the left) (Mildness Since 1913) (Extra Mild) KS-25-B - Canada]] | + | * [[MatineeSpecialFilter20ks.jpg |Matinée Special Filter KS-20-H - Canada]] |
| − | * [[Matinee (with horse from the right) (Extra Mild) S-20-B - Canada]] | + | * [[MatineeSpecialFilter25ks.jpg |Matinée Special Filter KS-25-H - Canada]] |
| − | * [[Matinee (with horse from the right) (Extra Mild) KS-20-H - Canada]] | + | * [[MatineeSpecialFilter20l.jpg| Matinée Special Filter L-20-H - Canada]] |
| − | * [[Matinee (with horse from the right) (Extra Mild) KS-25-B - Canada]] | + | * [[http://www.cigarettespedia.com/index.php/Image:MatineeSpecialMild1988.jpg Canadian ad for Matinée Special Mild, 1988]] |
| − | * [[Matinee (with horse from the left) (Mildness Since 1913) (Slims Extra Mild) KS-20-H - Canada]] | + | * [[http://www.cigarettespedia.com/index.php/Image:MatineeExtraMild1978.jpg Canadian ad for Matinée Extra Mild, 1978]] |
| − | * [[Matinee (with horse from the left) (Mildness Since 1913) (Slims Extra Mild) KS-25-B - Canada]] | + | * [[http://www.cigarettespedia.com/index.php/Image:MatineeExtraMild1984.jpg Canadian ad for Matinée Extra Mild, 1984 (the debut of the Pegasus trademark)]] |
| − | * [[Matinee (with horse from the left) (Mildness Since 1913) (Slims Extra Mild) L-25-H - Canada]] | + | * [[Matinee Extra Mild KS-20-H Canada | Matinée Extra Mild (Version 1--duty-free) KS-20-H - Canada]] |
| − | * [[Matinee (with horse from the right) (Slims Extra Mild) L-20-H - Canada]] | + | * [[Matinee (with horse from the left) (Mildness Since 1913) (Extra Mild) KS-20-H - Canada | Matinée Extra Mild (Version 2--duty-free) KS-20-H - Canada]] |
| − | * [[Matinee (with horse from the left) (Mildness Since 1913) (Slims Extra Mild Menthol) KS-20-H - Canada]] | + | * [[Matinee (with horse from the left) (Mildness Since 1913) (Extra Mild) KS-25-B - Canada | Matinée Extra Mild (Version 2) KS-25-B - Canada]] |
| − | * [[Matinee (with horse from the left) (Mildness Since 1913) (Slims Extra Mild Menthol) KS-25-B - Canada]] | + | * [[Matinee (with horse from the right) (Extra Mild) S-20-B - Canada | Matinée Extra Mild (Version 3) S-20-B - Canada]] |
| − | * [[Matinee (with horse from the left) (Mildness Since 1913) (Slims Extra Mild Menthol) L-20-H - Canada]] | + | * [[Matinee (with horse from the right) (Extra Mild) KS-20-H - Canada | Matinée Extra Mild (Version 3) KS-20-H - Canada]] |
| − | * [[Matinee (with horse from the left) (Mildness Since 1913) (Slims Extra Mild Menthol) L-25-H - Canada]] | + | * [[Matinee (with horse from the right) (Extra Mild) KS-25-B - Canada | Matinée Extra Mild (Version 3--duty-free) KS-25-B - Canada]] |
| − | * [[Matinee (with horse from the right) (Slims Menthol Extra Mild) KS-20-H - Canada | + | * [[http://www.cigarettespedia.com/index.php/Image:MatineeSlims1985.jpg Canadian ad for Matinée Slims Extra Mild, 1985]] |
| − | + | * [[Matinee (with horse from the left) (Mildness Since 1913) (Slims Extra Mild) KS-20-H - Canada | Matinée Slims Extra Mild (Version 2) KS-20-H - Canada]] | |
| − | * [[Matinee (with horse from the right) (Slims Menthol Extra Mild) L-20-H - Canada | + | * [[Matinee (with horse from the left) (Mildness Since 1913) (Slims Extra Mild) KS-25-B - Canada | Matinée Slims Extra Mild (Version 2) KS-25-B - Canada]] |
| − | + | * [[Matinee (with horse from the left) (Mildness Since 1913) (Slims Extra Mild) L-25-H - Canada | Matinée Slims Extra Mild (Version 2) L-25-H - Canada]] | |
| − | * [[Matinee (with horse from the right) (Ultra Mild) | + | * [[Matinee Slims Extra Mild KS-25-B Canada | Matinée Slims Extra Mild (Version 3--duty-free) KS-25-B - Canada]] |
| − | * [[Matinee (with horse from the right) (Ultra Mild) | + | * [[Matinee (with horse from the right) (Slims Extra Mild) L-20-H - Canada | Matinée Slims Extra Mild (Version 3) L-20-H - Canada]] |
| − | + | * [[Matinee (with horse from the left) (Mildness Since 1913) (Slims Extra Mild Menthol) KS-20-H - Canada | Matinée Slims Extra Mild Menthol (Version 2) KS-20-H - Canada]] | |
| − | + | * [[Matinee (with horse from the left) (Mildness Since 1913) (Slims Extra Mild Menthol) KS-25-B - Canada | Matinée Slims Extra Mild Menthol (Version 2) KS-25-B - Canada]] | |
| − | * [[Matinee ( | + | * [[Matinee (with horse from the left) (Mildness Since 1913) (Slims Extra Mild Menthol) L-20-H - Canada | Matinée Slims Extra Mild Menthol (Version 2) L-20-H - Canada]] |
| − | + | * [[Matinee (with horse from the left) (Mildness Since 1913) (Slims Extra Mild Menthol) L-25-H - Canada | Matinée Slims Extra Mild Menthol (Version 2) L-25-H - Canada]] | |
| + | * [[Matinee (with horse from the right) (Slims Menthol Extra Mild) KS-20-H - Canada | Matinée Slims Extra Mild Menthol (Version 3) KS-20-H - Canada]] | ||
| + | * [[Matinee (with horse from the right) (Slims Menthol Extra Mild) L-20-H - Canada | Matinée Slims Extra Mild Menthol (Version 3) L-20-H - Canada]] | ||
| + | * [[Matinee (with horse from the right) (Ultra Mild) S-20-B - Canada | Matinée Ultra Mild (Version 1) S-20-B - Canada]] | ||
| + | * [[Matinee (with horse from the right) (Ultra Mild) KS-20-H - Canada | Matinée Ultra Mild (Version 1) KS-20-H - Canada]] | ||
| + | * [[Matinee (with horse from the right) (Ultra Mild) KS-25-B - Canada | Matinée Ultra Mild (Version 1) KS-25-B - Canada]] | ||
| − | [[ | + | * [[Matinee S-20-B England |Matinée S-20-B - England]] |
| + | * [[Matinee (Selected Virginia) KS-10-H - Mauritius |Matinée (Selected Virginia) KS-10-H - Mauritius]] | ||
| + | * [[Matinee (Selected Virginia) KS-20-H - Mauritius |Matinée (Selected Virginia) KS-20-H - Mauritius]] | ||
| + | * [[Matinee (Filter Tipped Virginia In Its Purest Form) S-20-B - New Zealand |Matinée (Filter Tipped Virginia In Its Purest Form) S-20-B - New Zealand]] | ||
| − | + | The Canadian version of Matinée was introduced in 1954 as a regular size (75 mm) filter cigarette by Allan Ramsay and Company Ltd., a division of Imperial Tobacco Canada. Through the years, it has been marketed as an elegant woman's brand. A king-sized (86 mm) version was brought out later, likely during the early 1960s. | |
| + | |||
| + | The first extension of the Matinée brand occurred in 1976 with the introduction of Matinée Special Filter, which had a slightly lower "tar" reading than the original. It was produced in King Size and 100 mm, and was available at least until the early 1990s. This was followed soon after by the introduction of Matinée Extra Mild in 1978. | ||
| + | |||
| + | The Pegasus trademark began to be phased in on packages of Matinée Extra Mild in 1984; it also appeared on Matinée Slims Extra Mild, which debutted in 1985. Matinée Special Mild was introduced in 1988 (an update of the Special Filter brand); it did not last for very long. At the other end of the "tar" scale, Matinée Ultra Mild came on the market in the late 1990s. | ||
| + | |||
| + | Of the three brand extensions introduced in the past decade, two were phased out in 2007: Matinée Silver (with a "tar" reading between the original and Extra Mild), which came out circa 2002, and Matinée Menthol, introduced around 2005 when Imperial Tobacco lowered the price of Matinée, making them a value brand. A stronger version of the original, Matinée Select, in a maroon packet, was introduced circa 2006, but has limited distribution. | ||
| + | |||
| + | The banning of the words "light" and "mild" from Canadian cigarette packages in 2007 led to the renaming of Extra Mild to Mellow, and Ultra Mild to Subtle. In addition, the words "Extra Mild" were taken off the redesigned Matinée Slims packet, and Medallion Ultra Mild, Imperial Tobacco's ultra-low tar brand, was renamed Medallion by Matinée, thus adding it to the Matinée brand family. | ||
| + | |||
| + | Go to [[BrandMedallion |Brand Medallion]] | ||
| + | |||
| + | In 2008, Imperial Tobacco ceased their Canadian manufacturing operations; today, all of Imperial's brands (including Matinée) are produced in Mexico and shipped to Canada for sale. | ||
| + | |||
| + | Imperial Tobacco launched Vogue Slims and Vogue Menthol Slims, based on the international brand sold in Europe by parent company British American Tobacco, in 2009; concurrently, it was quietly announced (on the plastic wrapping on the cigarette pack, advertising having been effectively re-banned in Canada that same year) that Matinée Slims and Matinée Menthol Slims were being discontinued and replaced by the new Vogue. It is expected that the production of the Matinée Slims sub-brand will end in 2010. (Go to [[BrandVogue |Brand Vogue]]) | ||
| + | |||
| + | Go to [[ManufacturerImperial_Tobacco_Canada | Manufacturer Imperial Tobacco Canada]] | ||
| + | |||
| + | [[Cigarettesm|Cigarettes M]] | ||
Latest revision as of 07:10, 2 February 2010
Brand Matinée
- Matinée (Version 1) S-20-B - Canada
- Matinée (Version 2) S-20-B - Canada
- [Canadian ad for Matinée, celebrating its 25th anniversary, 1979]
- Matinée (Version 3--duty-free) KS-20-H - Canada
- Matinée (Version 3) S-25-B - Canada
- Matinée (Version 4) S-20-B - Canada
- Matinée (Version 4--duty-free) KS-20-H - Canada
- Matinée (Version 4) S-25-B - Canada
- Matinée (Version 4) KS-25-B - Canada
- [Canadian ad for Matinée Special Filter, 1976]
- Matinée Special Filter KS-20-H - Canada
- Matinée Special Filter KS-25-H - Canada
- Matinée Special Filter L-20-H - Canada
- [Canadian ad for Matinée Special Mild, 1988]
- [Canadian ad for Matinée Extra Mild, 1978]
- [Canadian ad for Matinée Extra Mild, 1984 (the debut of the Pegasus trademark)]
- Matinée Extra Mild (Version 1--duty-free) KS-20-H - Canada
- Matinée Extra Mild (Version 2--duty-free) KS-20-H - Canada
- Matinée Extra Mild (Version 2) KS-25-B - Canada
- Matinée Extra Mild (Version 3) S-20-B - Canada
- Matinée Extra Mild (Version 3) KS-20-H - Canada
- Matinée Extra Mild (Version 3--duty-free) KS-25-B - Canada
- [Canadian ad for Matinée Slims Extra Mild, 1985]
- Matinée Slims Extra Mild (Version 2) KS-20-H - Canada
- Matinée Slims Extra Mild (Version 2) KS-25-B - Canada
- Matinée Slims Extra Mild (Version 2) L-25-H - Canada
- Matinée Slims Extra Mild (Version 3--duty-free) KS-25-B - Canada
- Matinée Slims Extra Mild (Version 3) L-20-H - Canada
- Matinée Slims Extra Mild Menthol (Version 2) KS-20-H - Canada
- Matinée Slims Extra Mild Menthol (Version 2) KS-25-B - Canada
- Matinée Slims Extra Mild Menthol (Version 2) L-20-H - Canada
- Matinée Slims Extra Mild Menthol (Version 2) L-25-H - Canada
- Matinée Slims Extra Mild Menthol (Version 3) KS-20-H - Canada
- Matinée Slims Extra Mild Menthol (Version 3) L-20-H - Canada
- Matinée Ultra Mild (Version 1) S-20-B - Canada
- Matinée Ultra Mild (Version 1) KS-20-H - Canada
- Matinée Ultra Mild (Version 1) KS-25-B - Canada
- Matinée S-20-B - England
- Matinée (Selected Virginia) KS-10-H - Mauritius
- Matinée (Selected Virginia) KS-20-H - Mauritius
- Matinée (Filter Tipped Virginia In Its Purest Form) S-20-B - New Zealand
The Canadian version of Matinée was introduced in 1954 as a regular size (75 mm) filter cigarette by Allan Ramsay and Company Ltd., a division of Imperial Tobacco Canada. Through the years, it has been marketed as an elegant woman's brand. A king-sized (86 mm) version was brought out later, likely during the early 1960s.
The first extension of the Matinée brand occurred in 1976 with the introduction of Matinée Special Filter, which had a slightly lower "tar" reading than the original. It was produced in King Size and 100 mm, and was available at least until the early 1990s. This was followed soon after by the introduction of Matinée Extra Mild in 1978.
The Pegasus trademark began to be phased in on packages of Matinée Extra Mild in 1984; it also appeared on Matinée Slims Extra Mild, which debutted in 1985. Matinée Special Mild was introduced in 1988 (an update of the Special Filter brand); it did not last for very long. At the other end of the "tar" scale, Matinée Ultra Mild came on the market in the late 1990s.
Of the three brand extensions introduced in the past decade, two were phased out in 2007: Matinée Silver (with a "tar" reading between the original and Extra Mild), which came out circa 2002, and Matinée Menthol, introduced around 2005 when Imperial Tobacco lowered the price of Matinée, making them a value brand. A stronger version of the original, Matinée Select, in a maroon packet, was introduced circa 2006, but has limited distribution.
The banning of the words "light" and "mild" from Canadian cigarette packages in 2007 led to the renaming of Extra Mild to Mellow, and Ultra Mild to Subtle. In addition, the words "Extra Mild" were taken off the redesigned Matinée Slims packet, and Medallion Ultra Mild, Imperial Tobacco's ultra-low tar brand, was renamed Medallion by Matinée, thus adding it to the Matinée brand family.
Go to Brand Medallion
In 2008, Imperial Tobacco ceased their Canadian manufacturing operations; today, all of Imperial's brands (including Matinée) are produced in Mexico and shipped to Canada for sale.
Imperial Tobacco launched Vogue Slims and Vogue Menthol Slims, based on the international brand sold in Europe by parent company British American Tobacco, in 2009; concurrently, it was quietly announced (on the plastic wrapping on the cigarette pack, advertising having been effectively re-banned in Canada that same year) that Matinée Slims and Matinée Menthol Slims were being discontinued and replaced by the new Vogue. It is expected that the production of the Matinée Slims sub-brand will end in 2010. (Go to Brand Vogue)
