Difference between revisions of "BrandPhilip Morris"

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The name of Philip Morris English Blend was changed to Philip Morris Special Blend in 1948.  In the 1950s, the brand was the sponsor of C.B.S. television’s ”I Love Lucy” show;  when it was originally broadcast, the show’s credits would run over a package of Philip Morris cigarettes.  When ”I Love Lucy” was packaged for syndication, images of Philip Morris were replaced with the now-familiar heart seen in the end-credits, though the original images have been restored for D.V.D. box-sets of the series.
 
The name of Philip Morris English Blend was changed to Philip Morris Special Blend in 1948.  In the 1950s, the brand was the sponsor of C.B.S. television’s ”I Love Lucy” show;  when it was originally broadcast, the show’s credits would run over a package of Philip Morris cigarettes.  When ”I Love Lucy” was packaged for syndication, images of Philip Morris were replaced with the now-familiar heart seen in the end-credits, though the original images have been restored for D.V.D. box-sets of the series.
  
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Philip Morris was introduced in king-size (85 mm) in 1953, in filter, menthol filter and non-filter; the latter was re-named Commanders in 1960.  The brown packaging of Philip Morris was first changed in 1955.  The filter varieties were relaunced in 1963 (as Multifilter, featuring a charcoal filter) and 1966 (in Menthol).  The non-filtered versions of Philip Morris are still made today by its parent company.   
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Philip Morris was introduced in king-size (85 mm) in 1953, in filter, menthol filter and non-filter; the latter was re-named Commanders in 1960.  The brown packaging of Philip Morris was first changed in 1955.  The filter varieties were relaunced in 1963 (as Multifilter, featuring a charcoal filter) and 1966 (in Menthol);  uniquely, they were both sold in plastic boxes.  The non-filtered versions of Philip Morris are still made today by its parent company.   
  
 
The brand is still made and sold by Philip Morris International in Argentina, the European Union, Japan, and Uruguay.  In Canada, Philip Morris was made by [[ManufacturerImperial Tobacco Canada |Imperial Tobacco Canada]];  the king-sized, plain-end version (the last survivor of the Philip Morris brand) was discontinued in the early 1990s.
 
The brand is still made and sold by Philip Morris International in Argentina, the European Union, Japan, and Uruguay.  In Canada, Philip Morris was made by [[ManufacturerImperial Tobacco Canada |Imperial Tobacco Canada]];  the king-sized, plain-end version (the last survivor of the Philip Morris brand) was discontinued in the early 1990s.

Revision as of 07:22, 24 February 2009

History

Philip Morris’ eponymous brand was first made in England, and introduced to the United States as early as 1883. Philip Morris incorporated in New York in 1902; until 1929, when the company purchased its first cigarette factory in Richmond, Virginia, their brands were made under license by Stephano Brothers of Philadelphia, Pennsylvania.

Philip Morris English Blend was introduced as a non-filter, regular-size (70 mm) brand in 1933 by Philip Morris U.S.A.. To advertise the brand, Philip Morris hired 3-foot, 11-inch tall bellboy Johnny Roventini (1910 - 1998) as their pitchman; through the 1950s on radio, television, and in print advertisements, Johnny would shout out the famous slogan: ”Call for Philip Morris!” Also known as Johnny Philip Morris, Roventini essentially became a living trade mark.

The name of Philip Morris English Blend was changed to Philip Morris Special Blend in 1948. In the 1950s, the brand was the sponsor of C.B.S. television’s ”I Love Lucy” show; when it was originally broadcast, the show’s credits would run over a package of Philip Morris cigarettes. When ”I Love Lucy” was packaged for syndication, images of Philip Morris were replaced with the now-familiar heart seen in the end-credits, though the original images have been restored for D.V.D. box-sets of the series.

Philip Morris was introduced in king-size (85 mm) in 1953, in filter, menthol filter and non-filter; the latter was re-named Commanders in 1960. The brown packaging of Philip Morris was first changed in 1955. The filter varieties were relaunced in 1963 (as Multifilter, featuring a charcoal filter) and 1966 (in Menthol); uniquely, they were both sold in plastic boxes. The non-filtered versions of Philip Morris are still made today by its parent company.

The brand is still made and sold by Philip Morris International in Argentina, the European Union, Japan, and Uruguay. In Canada, Philip Morris was made by Imperial Tobacco Canada; the king-sized, plain-end version (the last survivor of the Philip Morris brand) was discontinued in the early 1990s.

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