Difference between revisions of "BrandDu Maurier"

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* [[Du Maurier (with vertical line) KS-20-B - USA | du Maurier (1970s design) KS-20-B - U.S.A.]]
 
* [[Du Maurier (with vertical line) KS-20-B - USA | du Maurier (1970s design) KS-20-B - U.S.A.]]
  
Du Maurier is the most popular brand of cigarettes that is available in Canada. Produced by Imperial Tobacco Canada (a subsidiary of British American Tobacco, not affiliated with this Imperial Tobacco), the brand is named after Sir Gerald du Maurier, a British actor and manager.
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du Maurier is the most popular brand of cigarettes that is available in Canada. They were named for Sir Gerald du Maurier (1873-1934), a British actor and manager.  They were introduced in Canada in 1936, and produced by the Peter Jackson tobacco company (a subsidiary of Imperial Tobacco Canada, which was credited with their production from roughly 1970 through 1996, when they were credited to Imperial Brands).  The American version (originally with a creped paper filter tip) was produced by Columbia Tobacco, a small firm which was likely bought up by one of the larger American tobacco companies (I would hazard to guess either Philip Morris or Brown and Williamson).  du Maurier is also currently made in Trinidad and Tobago, under license by the West Indian Tobacco Compnay.
  
The cigarettes are available at Regular, Light, Extra Light, Ultra Light and "Edition" (even lighter) nicotine/tar dosages. The packaging is red with the brand name and logo on the front and back of the package. Du Maurier also markets "Special Mild" (silver pack), "Avanti" and "Avanti Light" (dark red pack) cigarettes.
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In Canada, the first extension to the du Maurier brand was a Menthol version, introduced in 1969 and lasting through at least the early 1970s.  du Maurier Special Mild, in a silver pack, were brought out in 1978, followed by du Maurier Light in 1980.  These were followed by du Maurier Extra Light in 1987, du Maurier Ultra Light in 1991, and du Maurier Edition (with less ”tar” and nicotine than the Ultra Light version) in 2003. The du Maurier name and logo also appears on Avanti, a brand of slim cigarettes which were introduced in the mid-1980s (see under that brand).
  
They are also available in regular (70 mm) and king size (84 mm); a 100 mm DuMaurier has also been released. All styles of cigarette contain an equal quantity of tobacco, regular size have 3-4 millimetres smaller filter to compensate for the short size. King size and 100s make use of tobacco expanded using dry ice (see here for details of DIET process [[1]]). Regular cigarettes are popular in Canada; the nicotine hit appears to be more intense.
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du Maurier Edition was the first brand-extension cigarette in Canada marketed without using a ”light” or ”mild” variant wording;  this is, of course, common place today with the words’ banishment from Canadian cigarette packages in 2007.  This has led to multiple name changes in the du Maurier family:  du Maurier Speical Mild is now called du Maurier Special (in a blue package), Light is now Distinct, Extra Light is now Prestige, and Ultra Light is now Premiere.   
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Most du Maurier brands in Canada are made in regular (75 mm) and king size (84 mm).  du Maurier Special (Special Mild) is also produced in a 100 mm size, as are du Maurier Distinct (Light) and Prestige (Extra Light) (which were introduced circa 2004).
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In 2008, Imperial Tobacco Canada ceased their Canadian manufacturing operations; today, all of their brands (including du Maurier) are produced in Mexico and shipped to Canada for sale.
  
 
[[Cigarettesd|Cigarettes D]]
 
[[Cigarettesd|Cigarettes D]]

Revision as of 09:19, 7 January 2009

Brand du Maurier

du Maurier is the most popular brand of cigarettes that is available in Canada. They were named for Sir Gerald du Maurier (1873-1934), a British actor and manager. They were introduced in Canada in 1936, and produced by the Peter Jackson tobacco company (a subsidiary of Imperial Tobacco Canada, which was credited with their production from roughly 1970 through 1996, when they were credited to Imperial Brands). The American version (originally with a creped paper filter tip) was produced by Columbia Tobacco, a small firm which was likely bought up by one of the larger American tobacco companies (I would hazard to guess either Philip Morris or Brown and Williamson). du Maurier is also currently made in Trinidad and Tobago, under license by the West Indian Tobacco Compnay.

In Canada, the first extension to the du Maurier brand was a Menthol version, introduced in 1969 and lasting through at least the early 1970s. du Maurier Special Mild, in a silver pack, were brought out in 1978, followed by du Maurier Light in 1980. These were followed by du Maurier Extra Light in 1987, du Maurier Ultra Light in 1991, and du Maurier Edition (with less ”tar” and nicotine than the Ultra Light version) in 2003. The du Maurier name and logo also appears on Avanti, a brand of slim cigarettes which were introduced in the mid-1980s (see under that brand).

du Maurier Edition was the first brand-extension cigarette in Canada marketed without using a ”light” or ”mild” variant wording; this is, of course, common place today with the words’ banishment from Canadian cigarette packages in 2007. This has led to multiple name changes in the du Maurier family: du Maurier Speical Mild is now called du Maurier Special (in a blue package), Light is now Distinct, Extra Light is now Prestige, and Ultra Light is now Premiere.

Most du Maurier brands in Canada are made in regular (75 mm) and king size (84 mm). du Maurier Special (Special Mild) is also produced in a 100 mm size, as are du Maurier Distinct (Light) and Prestige (Extra Light) (which were introduced circa 2004).

In 2008, Imperial Tobacco Canada ceased their Canadian manufacturing operations; today, all of their brands (including du Maurier) are produced in Mexico and shipped to Canada for sale.

Cigarettes D

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