Horizon (australian version) (2 Ultra Menthol) KS-50-H (green) - Australia
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Horizon (australian version) (2 Ultra Menthol) /KS-50-H/ (green) - Australia
Australian law has forbidden the use of terms like 'Ultra' and 'Mild'. In addition the disclosure of nicotine and tar content etc, has also been forbidden.
This particular brand has taken advantage of this new law by rebranding this particular product with 'New Look, Same Taste'. The 'New Look, Same Taste' variety now effectively has less product (than the 'Old Look' and thereby increases usage.
