BrandMax

Brand Max

• Max (Filter) SL-20-S - USA
• Max (Filter) SL-4-H - USA
• Max (Menthol) SL-20-S - USA

Cigarettes M

The ad for Max cigarettes, which appears in the Hebrew tabloids and was prepared by the Zarmon-Goldman agency, uses two cigarettes standing vertically, with the top quarter of one looking like it's about to fall as a jet heads for it.