BrandDelicados

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Brand Delicados

An interesting counterexample is Delicados (Delicate) in Mexico. This cigarette brand has strong tobacco, no filter and it is marketed to lower class smokers. However, if you say Delicados, immediately Mexicans recognize a brand that is for brave machos, to say the least. There is a story behind this paradoxical name. This product was launched a long time ago and at that time it was the most delicate product on the market. While the rest of the stronger tobacco products do not exist anymore, Delicados enjoys a nice market share.


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